Entries from October 25, 2009 - October 31, 2009
Building an Internet Presence: A Story of Failure and a Story of Vision
Don Straits , Monday, October 26, 2009 at 12:31PM WOW, I have gotten some great stories, feedback and questions on my last post titled: Today’s Executive, Tomorrow’s Walmart Greeter.
Building a world class presence on the internet is not easy. It embodies numerous elements that few people understand.
Developing an authority blog is just one small piece of the total puzzle, but it is a key component. You can have a 12-year old build a blog for you, but driving traffic and building a community is an extraordinary challenge. In subsequent posts, we will touch on other issues in building an internet presence, and why, too often, the efforts fail. Today we will focus on building corporate or personal blogs.
Probably only about a 1000 people in the nation understand the intricacies. Almost all blogs are failures including personal blogs and corporate blogs. Even blogs at Fortune 500 companies are failures. World class webmasters, CTO’s, marketing leaders and SEO experts don’t understand the subtleties behind driving a successful blog. It is a world unto itself…..