Don Straits

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Entries in Social Media (3)

How To Destroy Your Network

We spend years developing our network through close personal contacts as well as digital contacts. But that which we spent years to build can be destroyed over night.
In this video, we examine seven classic mistakes that executives make with their networks. Would love your feedback on ideas to build your network and what kind of mistakes to avoid in destroying your network.

*Text version provided below the video player.


Let's exam seven classic mistakes that executives make with their networks.

1.  Failure to Show Gratitude and Acknowledge Contributions.  A simple thank you or inexpensive gift can be priceless

2.  Critical of Everything.  Be positive and receptive.  But if you must disagree, agree to disagree agreeably.

3.  Not Listening.  Probably one of the best ways to destroy your network is the failure to show honest interest in your networks ideas, stories, or conversation.

4.  Promote or Pontificate about Religion, Politics or Sex.  It's OK if it is expected by your network. otherwise exercise extreme caution. In today's over kill on political correctness, guaranteed you will offend someone.

5.  Focused on Yourself rather than your Network.  You will turn-off your network if everything is about you.  Caution on self-promotion, selling and spamming.

6.  The Best Conversationalists are the Ones who say the Least.  Ask great questions and you will be recognized as a great conversationalist.

7.  Lack of Engagement.  If you ignore your networks comments, connections, and email messages, they will soon lose interest in you.  On a fairly regular basis, reach out to people in your network, either personally or collectively, to show your sincere interest in them.  Provide them with something that will make a difference in their lives.

So the care and feeding of your network is imperative to building great relationships that are mutually beneficial.  It takes time and considerable effort, but the return on your investment can be priceless.   Think very carefully about how you are interacting with you network, and make changes where necessary to create ties that bind.

Would love your feedback on ideas to build your network and what kind of mistakes to avoid in destroying your network.  Please hit your Like button if you enjoyed this post.   Have an awesome day.

Great Article from the Wall Street Journal: No More Resumes

Good Morning,

 Just read this article by Rachel Silverman, that appeared in the Wall Street Journal last week.  I loved it.  It is a total reflection of what we do. 

 For senior executives, it is a new ball game.  If you don't adapt, you will face massive problems in driving your career.  If you fail to connect to a new leadership position, don't blame it on age or the economy.  You need to take a hard look at whether or not you are contemporary as a business leader and possess an in depth understanding of all the new business paradigms.

  Warning, almost every exec who lands a new job falls into a comfort zone and is not proactive in positioning themselves for new positions.  Are you one of those executives?   Are you waiting for the axe to fall again?  Don't make that mistake. 

 Your job search never, never, never stops....even if you are employed. 




Senior Execs Hate Social Media

Good Afternoon,

Did you know that in 2011, 89% of companies will use social media to hire which is up by 6% over 2010 as illustrated in the graphic below.  The graphic was developed by Joshua Waldman.  Joshua is the founder of and the author of the new book, Job Searching with Social Media for Dummies.  Sign-up for his newsletter today and get access to his exclusive training videos for free.  Just click the thumbnail to view the graph.



Did you know that the last people to adopt social media strategies to drive their search are senior level executives?  Executives hate social media. It is a whole new world that they have to learn. They deny that it works.  This morning I even had a senior exec show me "research" that said it doesn't work.  The research seemed faulty....and for every piece of research like that....I can show you 100 more that say the opposite.


Face it, execs are trapped in yesterday’s comfort zone. They always had a staff to do this stuff. Now they are forced to adapt or become a Timex watch in a digital era.


Everyday I hear execs say to me: “But I am on Linkedin!!!” Yes, you and 200 million other executives. But you have only scratched the surface in using social media strategies.


Ask yourself the following questions:

  1. Is your Linkedin configured properly to drive traffic, showcase your talent, optimize SEO, and generate executive level inquiries from recruiters?

  2. Are you on Twitter? 45% of all companies use Twitter to find talent.

  3. Do you have a Thought Leadership Blog that you post to at least once a week?

  4. Have you shot any expertise videos and posted them to YouTube?

  5. Have you written any articles on your area of expertise or leadership that have been published to the internet within the past year?

  6. Have you engaged in any social media strategies to expand your “active” network?

  7. Have you signed up for Google Plus and do you have a Google Profile?

Did you answer YES to at least five of these? If not, then you need to rethink your social media strategy. Here is a great article I just read that will get you started in the right direction.


It is a different world out there for driving a senior level search. Just because you have had a great career up to this point, doesn’t mean recruiters will be beating down your door or that landing a new challenge will be easy. You will probably discover the “ole boys network” just isn’t what it used to be.

Take the time and energy to learn and apply these new technologies. They are here to stay. They are the new road map to success.


If all of this is frustrating to you, then give us a call and we can help you through the maze.