Entries in blog development (3)
Every week I speak to senior level executives who are looking to secure new challenging opportunities. The overwhelming majority of them are facing extraordinary challenges. They either can't secure interviews or if they do, they keep coming in second place. While there may be many reasons they don't succeed, I have witnessed one overriding commonality.
I absolutely love this. I just read a great article on how the Pope is telling his priests around the world to go forth and blog....become part of the contemporary generation and use social media to reach the masses with the messages from God. Not only that, the Vatican has launched its own channel on You Tube. So cool. Way to go Pope.
WOW, I have gotten some great stories, feedback and questions on my last post titled: Today’s Executive, Tomorrow’s Walmart Greeter.
Building a world class presence on the internet is not easy. It embodies numerous elements that few people understand.
Developing an authority blog is just one small piece of the total puzzle, but it is a key component. You can have a 12-year old build a blog for you, but driving traffic and building a community is an extraordinary challenge. In subsequent posts, we will touch on other issues in building an internet presence, and why, too often, the efforts fail. Today we will focus on building corporate or personal blogs.
Probably only about a 1000 people in the nation understand the intricacies. Almost all blogs are failures including personal blogs and corporate blogs. Even blogs at Fortune 500 companies are failures. World class webmasters, CTO’s, marketing leaders and SEO experts don’t understand the subtleties behind driving a successful blog. It is a world unto itself…..