"Social media is a waste of time." "I've never gotten a single call from any of my social media efforts." "Social media is nothing but a black hole. Overrated!!!" Those comments are typical for senior execs driving a job search. Almost without exception every senior executive does not know how to use social media, or how to use it effectively, to drive his/her search. But if you ask them, they think they know how to use it. And then they dismiss it as an ineffective strategy for their job search. Let's look at the issue and I'll provide some rock solid social media strategies that can make an immediate difference in your search. These strategies only scratch the surface of social media, but they are a good start. What is your experience? How has social media worked....or not worked...for you? BTW, in a recent comment on one of my videos, the poster suggested I do a Q & A format for a video. That's a great idea. So if you have any questions on any job search topic, please let me know and I will address them in a video. Thanks everyone. Have a Merry Christmas and Happy Hanukkah.