I always enjoying reading articles and posts about how to build and enhance your LinkedIn profile. I read the information provided by so-called experts. These experts conduct webinars, provide individual LI coaching, re-write profiles and offer never ending punditry on the pros and cons of various LinkedIn features. Yet these experts, in my humble opinion, overlook, do not understand, or for some unknown reason refuse to recognize and extol the virtues of using rich media including videos, images, audio files, presentations and documents.
I believe the most valuable of all the rich media options is videos. If you are seeking advice or guidance on enhancing your profile from an "expert," you should first check his/her profile and see if they have incorporated rich media and, in particular, video clips. But you don't need an expert to do this for you, with a modest amount of effort, you can do it yourself.
So I am going to jump right into the hot tub with my own punditry. Here is a question for you: How many of your connections have a "Welcome Video" on their profile? My guess is that most of you answered zero, or perhaps one or two. Yet incorporating a Welcome Video is a powerful way to capture the interest of your current and future connections.
Here are just a few of the benefits:
Jim Stroud has recently published a new book titled Resume Forensics. It is primarily targeted to recruiters, but in reality, it possesses outstanding insights for job seekers on how recruiters identify and select candidates for opportunities.....admittedly a mystery for centuries. :-)
This video is part 2 of why I believe every executive must ditch the classic 30-second elevator pitch while interviewing. You can view part 1 by clicking here. I discuss altenative strategies that those who are conducting a job search should implement into their interviews. Would love your feedback!
Below the video is the text version of for both of these videos.